This is my story

or at least the parts you might want to know

Freelance Copywriter - Content Strategist - Wellness Expert

Hi, I'm Beth, Freelance Copywriter with 15+ years experience in the Health and Wellness industry.

I love the written word, storytelling and the art of persuasion.

Crafting engaging copy that sells is my craft, and my area of expertise is the wellness industry.

In 2009, I opened a wellness studio offering massage therapy, personal training and movement education. I was new in town, had few clients and zero connections. I wanted to be known as the best in town -- BUT I’m an introvert who hates talking about herself. 

Long story short, I became obsessed with promoting myself online. I spent years mastering copywriting, marketing and branding. This led to a thriving practice and me becoming a trusted expert. It also led to fellow wellness professionals seeking me out and asking for my help.

Today, I help entrepreneurs build their online presence, stand out from the competition and increase sales.

Good copywriting tells your audience exactly who you are, what you do and how you do it -- but most importantly, it lets them know what's in it for them! If you don’t have time or in-house talent for that, you need to hire some help.

Fun Facts

BOOKWORM


Genres I can’t get enough of:

  • Personal Development

  • Business

  • Cheesy romance novels

OUTDOOR ENTHUSIAST

Favorite pastimes:

  • Backpacking

  • Kayaking

  • Gardening

FOODIE

Favorite treats:

  • Charcuterie board

  • Grilled Salmon

  • Pizza

The businesses I help:

I help health, wellness and fitness brands grow their audience, build authority and promote their services. 
This is my zone of genius. I have in-depth knowledge on what it takes to run a successful wellness business, and I enjoy sharing that knowledge. Also, I have a deep understanding of the people who buy wellness services. 

I geek out on things like:

  • online marketing strategies for wellness professionals

  • explaining functional anatomy to someone who doesn’t know the difference between humorous and a humerus

Sometimes I take on projects outside of the health and wellness industry, because I like the variety. I’ve written for photographers, helicopter tour companies and tiny home communities. If your business provides a fun or unique service, I’m in.

Creative Insight and Outside The Box Thinking

“As a startup company looking to engage and interact with our growing email list, we needed help on creating original content. We found Beth based on a recommendation and asked if she could help us create our very first newsletter. The newsletter was beautifully worded with Beth’s creative insight and outside the box thinking. The work she has done for us has helped to increase traffic to our website. We’re looking forward to working with Beth in the future!”

— Joe Callantine, Founder of LSTC

Shoutout to my friends at Wood Media!

If you need more than just words, I often partner with the design team at Wood Media. Together we create amazing websites that look, sound and feel like your brand.