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Online Business Success in
3 Simple Steps
SHOW UP: Make your business discoverable online.
If you’re not there yet, don’t worry. I’m an SEO website copywriter. The first thing we’ll do is create a strategy for your website to show up in search engine results pages (SERPs)
STAND OUT: Create a brand that resonates with your people.
The copy on your website must speak to your ideal customers. It needs a unique personality and to talk about things they care about. Once you define what that is, I’ll create the writing for your website.
GROW: Turn your website into a resource that keeps customers coming back.
After people find your website, give them a reason to come back. We’ll do that with content marketing. Creating useful content gives customers a reason to return and something to share with their friends.
When you hire a website copywriter, you get more traffic and
make more money.
Copywriting is the driving force behind SEO.
Search engines are looking for well written website copy. Creating content that gets found by your ideal customers is part science and part art.
SEO integration, keyword research, persuasive writing, and mastering brand voice are essential to getting more traffic and making more sales.
I Create Content Your Customers Actually Want To Read.
If website visitors aren’t immediately engaged, they’ll go someplace else.
Knowing what your customers are into is important. Getting their attention and speaking directly to their hearts and minds is critical.
You attract more clients when you have engaging content on your website.
The problem: You don’t get paid to create content. You need it, but your time is better spent with paying customers.
The solution: Hire a copywriter to do content creation for you. The content will generate leads, which will eventually turn into paying customers.
Coming up with content ideas, writing, and editing the content for your website is time consuming. Plus, it only attracts new visitors if you do it right.
That’s why the best strategy is to hire a copywriter.
As a copywriter, I know what it takes to show up in searches and can generate content ideas for you. All you have to do is share your goals and service details. Then, I’ll create a content marketing strategy to grab the attention of your ideal customers.
Leave the writing to me, so you can focus on what you do best.
-Joe Callantine
“Having Beth as our content writer has been amazing! She totally understands the art of copywriting, helps us generate original content complete with SEO and has doubled our website engagement. We highly recommend her!”
-Zach Brown
“I recently contracted Beth to write a blog post for one of my websites. She provided excellent communication throughout the project and delivered exactly what was requested. Will keep her on the shortlist and work with her again. You should too. Thanks, Beth!”
-Anna Olson
“I cannot recommend Beth highly enough. She not only asks in-depth questions to understand what you want your copy to convey. She researches your target audience and does a deep dive to understand you. What this results in is content that is clear, succinct, and on point. Reading over what she wrote, I was dumbfounded. It was like she knew exactly what I wanted to say and was able to articulate it better than I ever could. It was a wonderful experience. Do yourself a favor, and work with Beth.”
What does a website copywriter do?
A website copywriter speaks in the voice of your brand. They tell your story, engage your audience, and promote your services – on your website.
Hey there! I’m Beth.
I’m a website copywriter and content strategist. I create content for SaaS companies and website copy for small service-based businesses.
Copywriting refers to any writing that represents or advertises your business. It’s on your website, in your emails, on social media, in print, and in paid advertising.
There’s a lot of online competition for almost every business. I help businesses stand out from the crowd.
Still have questions about website copywriting
& content marketing?
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Good website copywriting answers the questions people are searching for. It also provides more value than other websites trying to do the same thing OR a unique spin on a common solution.
Search Engine Optimization (SEO) is an integral part of copywriting.
If your website copy includes the following, you’ll rank higher in SERPs.
Keywords people search for
Relevant, well-written content about those keywords
Written in the same context of the query
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The copywriting on your website should include the following elements:
Storytelling draws the reader in.
Easy to scan headlines keeps readers scrolling down the page.
Relatable content gets their heads nodding.
Persuasive writing inspires the reader to take action.
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Research.
Website copywriters know how to do SEO research. That research involves:
Investing in paid software to analyze data and audit websites
Asking Google what people are searching for
Analyzing the competition
Reviewing forums and social media
Collecting information from your marketing team
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No.
I’ve written website copy for a wide variety of businesses. I enjoy learning new things, and it’s that learning that allows me to meet prospective customers where they are.
My background is in health and wellness. I specialize in this area because I have a lot of personal insight that other writers don’t have. There are many subjects in this field I can write about - without doing a lot of research. That’s why I write for a lot of B2B SaaS companies who serve health and wellness brands.
I enjoy working with small business owners in the growth stage of business. I’m well versed in writing about lifestyle, travel, personal development, pets, marketing, and business.
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What do you do when you have a question?
You google it.
Businesses compete to answer those questions.
The businesses who supply the best answers end up on the first page of SERPs.
(It’s a little more complicated than that, but you get the gist.)
Continually adding content to your website does 2 things for your website.
It helps you show up in more searches.
It gets your customers to return to your website.
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In some ways, they are the same.
The word copywriting, aka copy, refers to any writing that represents or advertises a business.
Website copywriting is the writing that’s on your website. Typically, website copy refers to the writing on all the pages of your website, except your blog.
Technically, blog content is also copy.
The writing on your blog is referred to as content. Content creation refers to the creation of articles, videos, and images for your blog, social media, or email marketing.
I offer 2 types of copywriting.
Website copywriting
Content Creation (specifically written content for company blogs)
